Fredrik Forslund has more than 30 years of experience in IT security and is a sought-after speaker and author on the topics of data sanitization, data center and cloud erasure, and sustainable IT asset reuse. As VP and GM, International, for Blancco Technology Group, he leads teams across EMEA and APAC, traveling often from his home base in Sweden. Previously, he led Blancco's data center and cloud erasure initiatives, served as director of the International Data Sanitization Consortium, and, before Blancco, co-founded SafeIT Security, a security software company focused on encryption and selective data erasure. He is also a co-author of the industry guide, Net Zeros and Ones: How Data Erasure Promotes Sustainability, Privacy, and Security.