Deal would combine Futurum’s analyst and intelligence platform with ETR’s enterprise technology spending data.
AUSTIN, Texas — The Futurum Group has entered into a definitive agreement to acquire Aptiviti Inc., the parent company of Enterprise Technology Research (ETR), in a move designed to combine Futurum’s analyst research and intelligence platform with one of the technology industry’s most closely watched enterprise spending datasets. The transaction is expected to close during the current quarter.
The planned acquisition would bring ETR’s Technology Spending Intentions Survey (TSIS) and related research assets into Futurum’s growing intelligence business. ETR has built a reputation among institutional investors and technology vendors for collecting forward-looking spending data from a community of nearly 10,000 enterprise technology leaders representing more than $2 trillion in technology spending power.
Futurum said the acquisition will integrate ETR’s data assets into the Futurum Intelligence Platform, giving customers access to enterprise buying signals alongside Futurum’s analyst research, advisory services and AI-powered intelligence capabilities. The company said its intelligence platform currently contains more than six million data points across 11 technology practice areas.
“For years, the world’s top institutional investors have relied on ETR’s raw data to predict market-moving shifts in technology spending before they show up in earnings,” said Daniel Newman, CEO of Futurum Group. Newman said the acquisition is intended to combine ETR’s quantitative spending data with Futurum’s analyst expertise and market intelligence capabilities.
ETR CEO Brad LaScolea described the transaction as a combination of ETR’s proprietary data assets and Futurum’s analyst reach and intelligence platform. LaScolea noted that ETR has built a community of nearly 10,000 technology leaders and accumulated more than 15 years of proprietary spending data used by institutional investors and technology companies.
Founded as a technology market research firm, ETR is best known for its quarterly Technology Spending Intentions Survey, which tracks spending plans and adoption trends across more than 400 technology vendors. The company’s Net Score methodology has become a widely followed indicator of enterprise technology demand among hedge funds, mutual funds, private equity firms and venture capital investors.
According to Futurum, integrating ETR’s data with its analyst organization will create a platform aimed at serving enterprise technology buyers, vendors and financial market participants. Planned capabilities include vendor performance tracking, market share analysis, competitive benchmarking, M&A due diligence and investment thesis validation.
The acquisition also expands Futurum’s presence in the financial services sector. ETR’s customer base includes institutional investors ranging from hedge funds and mutual funds to private equity and venture capital firms, an audience Futurum has historically served less directly than enterprise technology vendors and corporate IT organizations.
Futurum executives have increasingly positioned the company as an intelligence platform that combines proprietary data, analyst research, advisory services and AI-driven workflows. The addition of ETR’s spending data is expected to become a core component of that strategy, with ETR products and datasets planned for integration into the Futurum Intelligence Platform following the close of the transaction.
Financial terms of the transaction were not disclosed.
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