IBM has expanded its hybrid cloud consulting portfolio with the acquisition of Austria-based software firm Txture GmbH, marking a strategic effort to accelerate IT modernization and reduce complexity in hybrid environments. The deal integrates Txture’s cloud migration and modernization platform into IBM Consulting, strengthening the company’s Application Migration & Modernization and Cloud Technology Strategy practices.
Founded in 2017, with roots in the University of Innsbruck’s Institute of Computer Science, Txture has supported more than 100 transformation projects worldwide and analyzed over 50,000 enterprise applications. Its automation software provides detailed visibility into an organization’s IT estate, automatically assessing workloads, dependencies, and optimal migration paths. For clients, that means faster modernization timelines, lower costs, and fewer risks compared with manual cloud planning.
Humans Expertise Plus Automation
IBM says the acquisition is part of its broader consulting strategy to blend human expertise with digital automation. By integrating Txture into its Consulting Advantage platform, IBM’s portfolio of data-driven modernization assets, the company expects to help clients optimize complex multi-cloud deployments. Txture’s analytics capabilities also align with IBM’s sustainability goals by optimizing workloads to minimize carbon footprint, a ever-growing concern as data center energy use climbs.
The move underscores IBM’s belief that a well-managed cloud is foundational to success. “With Txture joining IBM, our consulting teams will be empowered with a comprehensive platform for end-to-end cloud value management,” said Mohamad Ali, Senior Vice President & Head of IBM Consulting. “Whether it’s Txture’s assets strengthening the early discovery and planning phases of cloud journeys, or leveraging IBM’s Cloudability and Apptio products, we are uniquely positioned to guide clients through every phase of their cloud transformation journey.”
IBM touts the combination of solutions, Txture, Cloudability and Apptio, as spanning the full lifecycle from assessment to operations. By combining discovery, migration, cost analytics, and performance monitoring, IBM aims to offer an end-to-end modernization environment for enterprises navigating hybrid and multi-cloud architectures.
Automation’s Role in IT Transformation
The acquisition also fits within a larger industry trend toward automation in IT transformation. As enterprises juggle workloads across public and private clouds, they face mounting pressure to deliver agility without sacrificing governance or security. IBM’s strategy positions consulting not merely as advisory work but as a technology-enabled service, where digital assets augment human decision-making.
For IBM, this is a continuation of a multi-year pivot. The company has steadily evolved from infrastructure provider to hybrid cloud and AI consultancy, supported by its 2019 acquisition of Red Hat and its ongoing investment in watsonx, its AI and data platform. Adding Txture further strengthens IBM Consulting’s role as a modernization orchestrator, particularly for clients with complex legacy systems and regulatory requirements.
Txture’s Innsbruck origins also bring a research-driven pedigree. As a university spin-off, the firm drew on academic work in IT landscape analysis and sustainability modeling, enabling it to craft algorithms that map digital estates with precision. This analytical rigor is now poised to scale globally under IBM’s reach. In sum, Txture may lend a more highly defined, metric-based methodology to IBM’s cloud migration practice.
Financial terms of the acquisition were not disclosed. But for IBM, the overall strategy seems to be: enterprises continue to grapple with hybrid complexity, and automation remains the lever for unlocking modernization at scale. With Txture integrated, IBM Consulting now offers clients a faster, data-first pathway to the hybrid cloud.
