Guru Prasad Selvarajan is a seasoned Data Architect and Sr. Data Analyst with over 13 years of experience in designing and optimizing cloud-based data platforms, specializing in Snowflake Architecture. He combines expertise in advanced data modeling techniques with strong leadership in cross-functional and Agile/Scrum teams to deliver scalable, high-performance data warehousing solutions across manufacturing and insurance sectors. A published author and speaker, Guru has contributed to multiple international conferences on topics including Augmented Business Intelligence and Data-Driven Strategy, while also holding several patents and prestigious memberships including BCS fellowship and a chair position at IEEE. His visionary approach to data solutions focuses on transforming complex datasets into actionable insights that drive business intelligence and strategic decision-making.