About the Author: Andrew Mallaband
Andrew Mallaband
Founder, Breakthrough Moments | Growth Engineering Strategist | Enterprise Software Commentator
With over three decades of experience in infrastructure and enterprise software, I’ve dedicated my career to understanding what truly drives sustainable business growth. At the core of this journey is a belief in the power of aligned collaboration—where engineering, sales, and marketing operate as a unified force, centered around a deep understanding of the customer.
This philosophy—what I define as Growth Engineering—is grounded in customer-centricity: uncovering the technical, operational, and business challenges that customers face, and using those insights to shape product strategy and go-to-market execution. The result is not just accelerated growth, but satisfied, long-term customer partnerships that are sustainable and mutually beneficial.
This approach has helped the organizations I’ve worked with establish themselves as industry leaders and achieve successful exits to Datatec, EMC, Microsoft, and IBM.
Today, through Breakthrough Moments, I help companies unlock their full potential—by aligning innovation with real-world needs, strengthening customer engagement, streamlining sales, and building go-to-market strategies that resonate and scale.
I also contribute regularly as a commentator on infrastructure and enterprise software, with over 70 published articles exploring how technology, strategy, and operational alignment drive business outcomes.
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