Theo Priestly of Business2Community writes:

There’s a definite sense of pride behind retelling the company beginnings, and the deep technical passion in the product itself but the solution only come alive when there’s a story, and as a technology evangelist it’s in those client successes and how a product really made a difference for a customer that spark imagination and generate discussion.

So often we find ourselves focused on the solution and we forget to tell the story of how we fix the problem. Wise words from Theo here.

Read more: Why Tech Companies Fail To Tell Their Own Story